As mentioned in my last blog, I required to get thinking about what I was going to focus my Dissertation research topic around; I have since looked into this further and have settled on Social Media within employment and the impact which it can have on small businesses. Within this will be an analysis of the benefits and drawbacks which have an effect on a small business and the considerations they should take when seeking to engage their employees through allowing use of social media.
I have submitted my research proposal stating the particular areas I am looking at and how I will carry out the research and await (hopefully good!) feedback on this. After my proposal is returned, I will drill down on the existing literature and determine the key themes which have already been looked at within this area and what is being said. I will then seek to identify any gaps and focus my research areas around this.
I will be looking to speak to business owners and directors for whom Social Media plays an important and active role in how they run their business. If you are interested in helping me with this research please get in touch and let me know!
HELP OR HINDRANCE?
I am looking forward to embarking on this project and expect to come across some very interesting aspects of what is a rapidly growing area of business. Social Media and its capabilities are constantly evolving and so to an extent everyone is constantly catching up with the phenomenon.
The potential benefits which arise from staff having access to social media in work and being able to engage with each other and customers are likely to be far reaching. Within this however there are drawbacks, some of which I have seen first-hand through my role at Gravitate HR. I hope to uncover if allowing social media access to employees is ultimately a help or a hindrance to a small business.
I will be updating my blog as my project progresses. For now I have an exam to contend with in early January and then as mentioned await the return of my research proposal with hopefully some helpful pointers to make sure I am heading in the right direction with the project!